Recently, my colleague Melissa Parrish wrote a great report on the Always-Addressable Customer, a population of ultra-connected consumers for whom mobile is a key touchpoint. Based on the number of Internet-connected devices they use, the locations they connect from and the frequency with which they go online each day, Melissa's analysis showed that 38% of online adults in the US already meet the criteria of always-addressable.
Her analysis got me thinking about information workers (iWorkers). What percentage of iWorkers -- based on the number and diversity of devices, locations and applications used for work -- could be called "Anytime, Anywhere iWorkers"? There are about 79 million iWorkers in the US today, about one-third of the total US online population of 247 million. Using our Forrsights Workforce Employee Survey of about 5000 iWorkers, we discovered that 15.1% -- or about 12 million -- meet our criteria of 3 connected devices, 3 locations and at least 7 applications used for work in any given month.