The Road To Social Business Starts With A Burning Platform (Part I)

(@TJKeitt has also published this post.) My colleague TJ Keitt and I have completed a six-month investigation into social business and collaborative transformation. As the title of the report suggests ("The Road To Social Business Starts With A Burning Platform"), these complex workforce programs work when there is a compelling motivation to change among employees, business sponsors, and IT. All three groups must adapt on the fly as the initiative unfolds. A picture tells a thousand words here: Linear road maps fail; interactive, interconnected road maps driven by a burning platform succeed.

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iPad Mini And iPad 4th Generation Fulfill A Market Mandate -- What CIOs Need To Know

Apple mastered the role of mass market volume and the role of the content ecosystem when it took iPod down market with the iPod Mini in 2004 and iPod Shuffle and iPod Nano in 2005, even as it steadily improved the iPod itself. Apple thus staved off competition from competitors like Creative, iRiver, Samsung, and Sony by offering a player at every price point. The result is a persistent domination of the MP3 player market and its attendant ecosystem: app store, customer base, and content portfolio. In other words, iPod Mini, iPod Nano, and iPod Shuffle made the Apple ecosystem powerful and momentous.

But while Apple created the modern tablet market, its dominance was not assured with a single form factor. Despite that the App Store has 275,000 iPad-specific apps. Despite the fact that already 200 million people are running Apple's latest iOS6 operating system. Despite the fact that Apple has paid $6.5 billion to developers building iOS apps so far. (These numbers all crush the Android and Windows mobile ecosystems.)

Despite all that, our Forrsights Workforce data shows that Apple's share of tablets in the workforce shrank from 67% in 2011 to 53% in Q2 2012. Samsung and Kindle Fire, took the bulk of that shift: Samsung has 13% of the global workforce tablet installed base in Q2 2012 and Kindle Fire has 5%. Both brands rely on small form factor tablets.

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