Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert about the impact of digital channels on the overall shopping experience, and how Newell Rubbermaid is charting a course for profitable eCommerce growth. Here are some of his thoughts.

Q: What digital initiative have you undertaken in the past 12 months that you're most excited about?

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