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Why Did Forrester's 2012 B2B Groundswell Award Winners Win?

Posted by Bradford Holmes on October 28, 2012

Now that the confetti has been swept off the floor of our eBusiness Forum in Chicago, its time to offer a behind the scenes look at who won our 2012 B2B Groundswell Awards and why.  Mark you calendar and register today for our upcoming Webinar on November 8th in which the judges will dish on the companies and social strategies that knocked their socks off.  Who knows, you might get an inside track on winning next year, or better yet, knocking out a winning social strategy of your own.  Register here to save your space on this one time reveal on the best of the best in B2B social.

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Join the Conversation on Valuable Sales Conversations

Posted by Bradford Holmes on October 22, 2012

Regardless of a salesperson's conversational skills, buyers have to care about what those salespeople have to say.

So how likely is it that an executive is going to agree to meet with someone who is geared up to talk about her product or service?  

Its even less likely that the executive will invest the time then to see demos, evaluate your value, and compare you to competitors.  Why would they?  They’ve got people doing that for them.

If you’d like to know more about this problem - Scott Santucci is going to host a Forrester Webinar on Tuesday, October 30  at 11:00 am Eastern:

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