After many, many months of analysis and hard work, we are very pleased to have published the 2012 edition of the B2C Commerce Suites report – or the artist formerly known as the “eCommerce Platform Wave”. Some high-level conclusions:
Investment in commerce technology & platforms remains strong. Fifty-six percent of businesses are increasing their investments in commerce technology, with 18% increasing it more than 20% in 2012 from 2011. A whopping 46% percent of companies are considering a change in their commerce platform in the next two years.
Interest in cross-touchpoint solutions is on the rise. The way we now need to think of eBusiness technology has fundamentally changed. No longer are businesses selecting a set of solutions and technologies to launch a site; they are now selecting technologies that can support marketing, shopping, buying, and service capabilities across a multitude of customer touchpoints. To accomplish this, today’s solutions must enable consistent core platform capabilities to manage products, orders, and customer data, integrating consistently with enterprise systems. At the same time, solutions must be open and flexible to power websites, mobile sites, applications, call center interfaces, and in-store options. This represents a significant evolution from the requirements that these solutions have needed to support in the past.