May Your Best Laid Plans Not Go To Waste Any Longer — Selling AWS Reserved Capacity Is A Killer Innovation

From the company that brought shelf space retail thinking and pork belly economics to the world of Internet hosting comes yet another mechanism from another market putting them even further ahead of the competition. Amazon Web Services' new Reserved Instance Marketplace takes the pain of poor guesswork out of cloud capacity planning. The financial side of cloud computing is continuing to get further and further from corporate enterprise IT economics, and this is a change you definitely should embrace.

I hate looking at my AT&T Wireless bill each month, because it tallies up all my unused rollover minutes. Sure, it might be nice to know I have them just in case I decide to have a marathon long-distance conversation, but realistically, it's a reminder that I am overspending on talk time. Even worse is when it reminds me of the expiration date for those minutes. They are basically throwing my inefficiencies in my face. Thanks, AT&T. :(

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Dear Help Desk: What's Safe To Do In The Cloud?

Wouldn't it be nice if your employees actually asked you this question before they went off and signed up for a cloud service or deployed a new app to a cloud platform? If they did ask, would you know what to tell them? Forrester's research shows that most enterprises wouldn't have a clear response or know where to point the employee for better guidance. Oops.

The answer to this question is actually pretty simple in concept but more difficult than you think in execution — you need a cloud use policy. What should be in this policy? What form should it take? What tone should it carry? Where do I start? All these questions are answered in my latest research report on writing an effective cloud policy. And some of its guidance may feel very counterintuitive. First of all, this will probably be a much softer and more malleable policy than others you have in your company. The cloud is still evolving, and thus your policy will need to do the same. What you might not allow today may be perfectly ok tomorrow. And unlike other IT policies, it's highly likely that IT isn't the most knowledgeable team about cloud within your company. Be prepared to work with the true leaders in crafting this policy — fail this and you shouldn't even try.

It's too late for your policy to say, "The use of cloud services is not allowed," so you need to start from an assumption that it is already happening — and that more of it is happening behind your back than in front of your nose. In fact, any policy that takes a draconianly negative tone probably won't go over very well (it might just be blatantly ignored).

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