Lessons from Toys R Us and Nordstrom

The 2012 Shop.org Annual Summit, the prestigious eCommerce confab, was held this past week in Denver.  I got the chance to emcee the event and meet the keynote speakers.  And the lineup was particularly compelling this year, with Jerry Storch, the CEO of Toys R Us and Jamie Nordstrom, President of Nordstrom Direct kicking off each of the respective days of the conference.  It was an interesting dichotomy—Jerry Storch is a notorious internet skeptic  (he was the guy who reportedly was behind Target’s, uh, questionable decision to execute eCommerce on Amazon’s platform) while Jamie Nordstrom may be the industry's biggest web evangelist.  Nordstrom is heavily focused on web growth and is investing a lot of money to the channel.  Despite their differences, there were consistent themes that surfaced nonetheless: 

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