How Are You Going To Cross-Sell Your Way To Achieving Your CEO's Goals?

As we turn to September it's time to think about your plan to meet the CEOs goals in 2013.  

You and your executive management have probably already articulated that your growth strategy is predicated on "deepening relationships in existing accounts while expanding in new markets."
The math looks compelling — if your typical salesperson could just sell 10% more of the portfolio to their current accounts, organic growth would be off the charts.
Unfortunately, your situation is just like every other B2B business with a broad portfolio of capabilities and a blue-chip roster of clients — cross-selling is a lot harder to execute than most CEOs think.

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