The US federal government maintains a mind-boggling 1,200+ websites. The user experience design varies widely from being totally fresh and inspired to like visiting a museum dedicated to 1998 website design. This range of design is not just true for the government but also for companies and organizations. Many firms have gone through one or more redesigns in the past few years. That is harder to do for the departments and agencies of the federal government because they are often handcuffed by budget cycles, contracting rules, information regulations, and lack of design talent.
"The set of methods, tools, and technologies used to analyze customer data - where the goal is to inform customer acquisition and retention, enhance customer relationships, and drive customer profitability."