I’ll be chairing Big Data World Europe on September 19 in London; in advance of that event, here are a few thoughts.
Since late 2011, we’ve seen the big data noise level eclipse cloud and even BYOD, and we are seeing the backlash too (see Death By Big Data, to which I tweeted, “Yes, I suppose, ‘too much of anything is a bad thing’”). The number one thing clients want to know is, “What is my competition doing? Give me examples I can talk to my business about.” These questions reflect a curiosity on the part of IT and a “peeking under the hood to see what’s there” attitude.
My advice is to start the big data journey with your feet on the ground and your head around what it really is. Here are some “rules” I’ve been using with folks I talk to:
● First rule of big data: don’t talk about big data. The old adage holds true here — those that can do big data do it, those that can’t talk <yup, I see the irony :-)>. I was on the phone with a VP of analytics who reflected that her IT people were constantly bringing new technologies to them like a dog with a bone. Her general reaction is, show me the bottom-line value. So what to do? Instead of talking to your business about big data, find ways to solve problems more affordably with data at greater scale. Now that’s “doing big data.”
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