‘Selling’ Cloud Within the Organization – Choose Your Words Carefully

 

I’ve participated in cloud events in four different countries over the past two weeks. Attendees were primarily senior and mid-level IT decision-makers seeking guidance and best practices for implementing private clouds within their organizations. Regardless of the country of origin, industry focus or level of cloud-related experience, one common theme stood out above all others during both formal and informal discussions – the importance of effective communication.

The key takeaway – don’t get dogmatic about terminology. In fact, when it comes to cloud-related initiatives, choose your words carefully and be prepared for the reaction you’re likely to get.

‘Cloud computing’ as a term remains over-hyped, over-used, and still often poorly understood – because of this, typical reactions to the term are likely to range from cynicism and doubt to defensiveness and derision and all the way to outright hostility. Ironically, the fact that it’s not a technical term actually creates more confusion in many instances since its meaning is so general as to apply to practically anything (or nothing, depending on your point of view or perhaps your level of cynicism).

At all four events over the past two weeks – and in fact in nearly all discussions of IT priorities I’ve had over the past six months – CIOs and other senior IT decision-makers have consistently made clear that ‘cloud computing’ as a general objective or direction isn’t a top priority per se. However, they are unanimous in their belief that data center transformation is essential to supporting business requirements and expectations.

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SingTel Launches PowerON Compute In Hong Kong — A Sign Of Things To Come

On July 11, 2012, SingTel launched its PowerON Compute cloud service in Hong Kong. While certainly interesting on its own, I believe this announcement is particularly noteworthy as a harbinger of things to come.

Some key points to consider:

  • As a hybrid offering, PowerON Compute is a dynamic infrastructure services solution hosted in SingTel’s data centers in Singapore, Australia, and now Hong Kong. The computing resources (e.g., CPU, memory, storage) can be accessed either via a public Internet connection or a private secured network.
  • This announcement confirms the findings of my February 2012 report, “Sizing the Cloud Markets in Asia Pacific”: that market demand for cloud-based computing resources in Asia Pacific (AP) will rapidly shift from infrastructure-as-a-service (IaaS) to dynamic infrastructure services.
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