I had breakfast a week ago with Taleen Ghazarian, the VP of Strategy and Planning and Bob Zurek the new SVP of Products from Epsilon. The meeting was to re-introduce me to Zurek (full disclosure, he is a former Forrester analyst; worked on a lot of our CRM research several years ago) and brief me on his plans for Epsilon’s new platform. I think Epsilon’s focus on product innovation is overdue (no argument from Zurek or Ghazarian there). But I agreed with Zurek’s vision for where to take things. Specifically, his plans are:
Aggressive: Customers told us as part of our most recent email vendor Wave evaluation that they felt disappointed by Epsilon’s unfulfilled promise of a technology update. Well, Zurek’s charter is create a technology that not only updates any places where current Epsilon tools fall short, but to actually create a brand new platform that out performs any competitors. We’ll see of course, how it delivers. But I admired Zurek’s passion and commitment, and his recognition that Epsilon had to over perform here in order to stay competitive in the digital space.
Yahoo! announced tonight that Google's Marissa Mayer would take over tomorrow as Yahoo!'s CEO and President. Obviously Mayer has long experience in the space and brings good competitive knowledge, particularly related to search marketing. But I'm disappointed by this choice, here's why.