Another "Google Gets Mobile Engagement" Story, Featuring The Sparrow Email Client

I saw this morning through Michael Hickins' succinct and savory CIO Journal Morning Download that Google acquired Paris-based email experience aggregator Sparrow. Sparrow's software runs on iPhone and Mac to aggregate your different email accounts into a single experience. I haven't used the app, so I can't vouch for it. But I do think this acquisition signals Google's growing understanding of the importance of mobile engagement and the role of the app Internet technology architecture in delivering an engaging experience.

Quick level set. We all get mobile. But we haven't all yet grokked the fact that mobile engagement changes the way we design business services to serve customers in their every moment. Instead, we tend to treat mobile as small Web or as an adjunct channel. It's not. Mobile is or will be the most important channel for direct service engagement. We call that mobile engagement -- empowering people to take the next most likely action in their moments of need. Mobile engagement will have vast repercussions on service design, app design, experience design, even business design. (Taxi service Uber couldn't exist without the app Internet and mobile engagement.)

Three quick comments on Google's mobile engagement trajectory for mobile collaboration:

  1. Google's acquisition of QuickOffice and now Sparrow indicates that it will invest in apps and mobile engagement. That's a good thing. But Gmail Web on the iPhone is still awful.
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Workforce Technology Assessment Is Really Workforce Behavioral Science . . .

Richard H. Thaler, professor of economics and occasional writer for The New York Times, wrote on Sunday about how he and other behavioral scientists are helping the UK government use behavioral data to form better policies. See their "Test, Adapt, Learn: Developing Public Policy with Randomised Controlled Trials"  paper for more details.

Thaler has created and cites two principles that help policy makers create good policies that work for normal people:

  • "If you want to encourage some activity, make it easy."
  • "You can't make evidence-based policy decisions without evidence."
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Announcing The Sixth Annual Forrester Groundswell Awards

 

Colleague Nate Elliott has gloriously announced Forrester's sixth annual Groundswell Awards. I've cut and pasted his announcement below. (Thanks, Nate!)

We want to recognize your good work in employee mobile, innovation, and collaboration or social projects. You'll find them in the Business to Employee (B2E) category. We're also very interested in the best B2C and B2B scenarios. CIOs care about all three, of course.

Submit your entry here by September 5th. We'll be making the announcements at our Digital Disruption Forum For CIOs And CMOs in October.

Good luck!

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