I’ve just participated in two webinars about innovation. Claire Schooley and I hosted How To Foster, Manage, And Sustain Innovation. And Forrester alumnus, Navi Radjou, who is now with the Center for Creative Leadership and author of Jugaad Innovation just gave a webinar on that topic. Navi talked about “doing more with less”—a big concept sweeping through emerging markets like India and Brazil. Navi argues that improvised ingenuity has taken a backseat to structured innovation, leading to high R&D costs and stifled creativity. And he took a swing at Six Sigma, arguing that it gets 99.999% sameness, or “better sameness” in Forrester’s view.
Forrester defines innovation as:
the transformation of a business process, market offering, or business model to boost value and impact for the enterprise, customers, or partners.
It’s time to think creatively about ideas for innovation. Look to: