Great apps are generally native apps. I discuss with our clients daily that, given unlimited time and money, every app should be native, as this affords the ultimate in user experience. Unfortunately, budgets rarely use the word "unlimited," so compromises must be made. Commonly, one of the first tactical directions away from native is to the mobile web. This asks users to painfully type a URL on their device and then suffer through a browser experience that takes away from the immersive experience that the app should convey. This all changed with Mozilla Junior, a browser being developed for the iPad targeted directly at the iPad user. Thanks to some outstanding design decisions, the mobile web now has a very bright future:
A browser without chrome. This is the biggest stylistic deterrent to mobile apps. Today’s mobile web experience is always wrapped in browser “stuff” known as chrome (URL bar, navigation buttons, toolbars, etc.). Junior changes this by providing a browser with no chrome at all. This allows you, the mobile web developer, to use the entire screen as your app canvas. Native interactions (swipes/long presses/etc.) can now be fully implemented without fear of accidentally pressing a browser button.