Last December, I published three things I'd tell your CIO. Since then, I've spent time with dozens and dozens of sourcing and vendor management professionals, CIOs, and leaders of application development and delivery, including last week's Paris Forrester Forums. Most days, I share our ongoing research on what impact today's software-fueled, consumer-led digital disruption has on your ability to meet and exceed the expectations of your customers and the employees serving them. For some folks, software and software development remains a commodity. But for many, the need to deliver great software has taken hold of 2013 planning discussions. With July just around the corner, and as you start 2013 planning, focus on what you need to start delivering great software (remember, software is your business), and keep these three things I'd tell you and your CIO in mind:
Digital disruption is real and shows no signs of slowing down – our research shows that 1 billion consumers will utilize smartphones by 2016. Digital upstart companies are disrupting long-standing business models as documented by stories in the major business news outlets such as Fortune, Forbes, NBC Universal's business channel CNBC, and The Wall Street Journal. If your industry / company is not under siege yet, it’s safe to assume it will be.
Your challenge is to disrupt while avoiding the chaos that will ensue if you fail to adapt.
"When companies adopt technology, they do old things in new ways. When companies internalize technology, they find disruptive things to do." James L. McQuivey, Forrester Vice President & Principal Analyst