Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The Top 5 Social Media Trends You Should Care About." Our audience included tech marketers (mostly from Silicon Valley). We had a great mix of companies in the audience, which included both large enterprises and small startups. I moderated a great panel of local Bay Area thought leaders, including:
Jeanette Gibson @JeanetteG Senior Director, Social and Digital Marketing, Cisco
Dan Ziman @LostInTheFlog VP Corporate Marketing, Lithium Technologies
David Hurwitz @Serena_Software, SVP of Worldwide Marketing, Serena Software
Zachary Reiss-Davis @ZacharyRD, Researcher, Forrester Research.
We spent a very interactive 90 minutes discussing social marketing best practices. Our panelists covered the following 5 trends:
Social intelligence
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