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IBM And Tealeaf: Assembling The Digital Intelligence Puzzle

Posted by Joseph Stanhope on May 7, 2012

On Wednesday, May 2, IBM announced its agreement to acquire analytics industry veteran Tealeaf. You can read the official press release here. The financial details of the transaction have not been disclosed, and the deal will conclude in Q3 2012, following a customary closing period. IBM anticipates that all Tealeaf staff will continue with the company. Tealeaf, a private company, was founded in 1999 as a spin-off of tech giant SAP. Tealeaf is best known for its interaction analysis — or session replay — software.

Truth be told, I'm surprised it took this long for a major analytics vendor to acquire an interaction analysis tool. After all, web analytics is great at telling us what happened, but interaction analysis provides an additional layer of contextual insight to evaluate how events unfold. This highly visual, qualitative element of analysis connects the dots between traditional web analytics and VOC programs and has many applications across site analytics, support, marketing, and design. Although interaction analysis has always been a niche market, it's logical to assume that the two capabilities would be paired up in a single platform eventually.
 
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Announcing Forrester's Tag Management User Survey!

Posted by Joseph Stanhope on May 7, 2012

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Is your firm using a tag management system? If so, we want to hear from you!

Today we're launching Forrester's inaugural Tag Management User Survey. This survey accompanies my upcoming research on the tag management vendor landscape. The survey will provide valuable contextual insights on industry trends and usage patterns to enhance our understanding of tag management technology, best practices, and opportunities. Tag management has gained tremendous momentum over the past year, and we're really excited to do a deep dive on the topic this spring. 

Click here to take the tag management survey now. Our goal is to complete the survey by Friday, May 25th. As a token of our appreciation, we will send you a complimentary copy of the completed research, scheduled for publication in early summer.

And please feel free to share this blog post — or a link to the survey, http://forr.com/KA1SdK — with friends and colleagues who are involved in tag management.

Thanks in advance for your support; we truly appreciate your participation and look forward to sharing the results with you soon!

Digital Intelligence: Innovation Is The Name Of The Game

Posted by Joseph Stanhope on May 1, 2012

Forrester has just published the second installment in our research series on digital intelligence, titled The Road To Digital Intelligence. This piece is the follow-up to Welcome To The Era Of Digital Intelligence, which introduced Forrester's vision for the next stage in the evolution of digital analytics.

I've been very busy recently speaking about and socializing the concept of digital intelligence. The response from Forrester clients and presentation attendees has been extremely enthusiastic. And while there is general agreement on the concept of digital intelligence, savvy practitioners recognize that it's not a quick fix. Digital intelligence involves tracking complex customer interactions across touchpoints, managing massive volumes of data, and delivering actionable analysis. Ultimately, digital intelligence is an analytics strategy rather than a singular project or technology implementation.

As organizations consider shifting to the digital intelligence paradigm, two very perceptive questions arise time and time again. "The Road To Digital Intelligence" aims to address these questions and provide a launching off point for the digital intelligence journey.

Question 1: How should I think about implementing digital intelligence in my organization? 

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