How Well Do You Manage Your Brand? As Good As Adobe, IBM, Infosys, or TCS?

Before you read this latest blog by Peter O’Neill, please join our survey on content management maturity.  

Brand marketing was a focus of our Marketing Leadership Forum in Los Angeles, where Chris Stutzman talked about brand building in the 21st century (see video).  His examples were primarily B2C, but he also cited IBM and Adobe: two tech vendors that have rightly earned respect for their brand marketing. But to be honest, for the rest of us, brand marketing is less about raising the bar and more about getting out of our limbo position (think about that).

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