Today Google announced Google Drive as a solution to store, share and synchronize content across multiple devices. Big deal? Yes, this could be a very big deal. Why? Here's the deal: Up until now Google has addressed the enterprise by attempting to displace two of the most deeply entrenched applications, email and productivity. Let's face it, email is big, messy and expensive to move. Not to mention risky. Doesn't mean organizations don't do it, they just will do it on their own time and terms. And that's just email. Want to take Microsoft Office away from me? Pry it out of my cold dead hands. I'm happy to use Google Apps for certain stuff, but I need my Office. So basically, until Drive, Google was attempting to move some pretty tough stuff. Their addressable market was small firms (some of whom have and will grow large) and really forward-thinking organizations that were willing to make a pretty dramatic change. Large, risk-averse enterprises? Not so much.
Then came Google Drive. Content storage is in the midst of a massive upheaval. Three indicators:
Users are becoming increasingly dependent on Dropbox for file synchronization, and IT is not always happy about it. Geez, I just want to have a file I start on my laptop at work available to peek at on my smartphone on the train home. Oh yeah, I also want it on my tablet while I'm at home watching Suburgatory. And, I may want to point a colleague to it. Sounds reasonable. IT, you don't want me to use Dropbox. Watcha got instead?
Forrester fields hundreds of client inquiries each year on the topic of social business and collaboration. And the trend doesn't appear to be slowing. Often the first question is, "How far behind are we?" Well here's the data. You judge for yourself. According to Forrester survey data from 1,332 executives and IT decision-makers:
49% will have investments in social networking solutions in 2012.