The Leading Vendors Behind Social Intelligence

Social media is too big, too fast, too messy, and too important to manage without the assistance of technology vendors. With its growing significance, more and more companies want to use the data social media creates to inform their strategies. Companies want social intelligence, but they need help getting there.

That's why I'm eager to announce that after almost two years since the last report, we're releasing a new market evaluation that will help companies understand their vendor options for social intelligence. Today we published The Forrester Wave: Enterprise Listening Platforms, Q2 2012 along with an updated market overview, The Enterprise Listening Platform Landscape. These reports are the culmination of more than fifty vendor briefings, hundreds of client calls, two end user reference surveys with hundreds of respondents, two weeks of hands-on lab sessions, and too many hours of writing and fact-checking to count. 

The reports are now available for client access, but here are a few key takeaways for everyone:

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Social Intelligence M&A: Visible Technologies Acquires Cymfony

Big news in the social intelligence world: Two of the larger listening platforms become one as Visible Technologies acquires Cymfony. You can read more about the acquisition here

From my perspective, this is a smart move for both Visible Technologies and Cymfony. Although they have overlapping backers, the real benefit comes from their complementing offerings. Visible Technologies has its Visible Intelligence platform — one that receives consistent praise from end users for its usability, functionality, and data quality. But while Visible Technologies provides a strong tool set, the vendor has had some trouble growing internationally — both within its technology offering and in research and consulting services.

In an almost-exact contrast, Cymfony has one of the stronger international offerings — through its services and data sourcing — but its dashboard and technologies lagged behind the market's evolution. Combining Visible Technologies' dashboard with the support of Cymfony's services and international strength should create a powerful union.

Congratulations to both parties. I am — and I know both vendors' many clients are — eager to see what comes of this acquisition.