Posted by Andrew Stockwell on April 16, 2012
I'm thrilled to announce that I'll be moving to Beijing, China later this month to lead Forrester's efforts in the Asia Pacific region to specifically support marketing & strategy professionals.
Explosive population growth, the rapid adoption of digital technologies, and increasing levels of disposable income make Asia Pacific the most exciting and lucrative market for global firms today. By 2014, Asia will include almost half of the world's online population, and China specifically will represent 34% of the world’s total population and 42% of all online users. And these consumers are spending - - today, 37% of online users in metropolitan China are buying over the Internet, with Forrester's Asia Pacific Online Retail Forecast predicting online retail spend in China will reach $356.1 billion (USD) by 2016.