In 2009, we started the Latin American Technographics® product to understand how emerging Latin American markets like Brazil and Mexico are adopting and using technology. During this time, we have seen some very cool findings with respect to social media and social tools. We found that:

• Latin Americans are voracious consumers of social media and are one of the most active groups across every level of social engagement in all the markets we survey.
• Unlike other markets, Latin Americans expect companies to interact with them via social media and social tools.
• The opportunity to connect with online Latin Americans can be used for social co-creation engagements.