Introducing CLICK For Customer Communities

Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use to define the critical elements of a community: context, linkages, identity, conversations, and knowledge assets. 

Why are we so passionate about communities here at Forrester? Well, our research has consistently shown that communities/discussion forums/support forums are the most influential social media information source for BT tech buyers.  In addition, some B2B companies are achieving outstanding results with their community efforts by lowering support costs and increasing conversion rates. And that is just the beginning. We predict that we will see many more success stories in the future.

Most importantly, tomorrow's webinar provides a rare opportunity for you to provide your comments and feedback on a new framework that is in the final stages of development. You can influence the outcome!  Yes...YOU.   Hope to "see" you tomorrow.

Event Season Has Sprung

For many, spring brings visions of robins, tulips, Easter bunnies, and longer days. For Forrester analysts, it marks the beginning of what I like to call "event season," which officially kicks off with Forrester's Tech Sales Enablement Forum. This event takes place at the lovely Palace Hotel in San Francisco on March 19-20. For those attending, you may catch me during one of the Q&A sessions on Tuesday.  Come say "hi" if you spot me there!  And better yet...mention that you read this blog :-)

In April, we have the Forrester Marketing Leadership Forum in Los Angeles on April 19 - April 20. I will be presenting with other Forrester colleagues at the Tech Marketer track session on April 19. And I am planning a special "tweet jam" that week to discuss many of the topics from the event. Stay tuned!
 
On May 8, I am the keynote speaker for Ragan's "Advanced Social Media Strategies Conference" at the Cisco campus. I am very excited about this event, and will be talking about "the New Age of Social"...and what it means to PR, marketing and communications professionals. 
 
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How Is Social Impacting Your Business? Join Our #IVJam Tweet Jam On Monday, March 12!

I am honored to be at InsideView's Insider Summit on Monday, March 12 at 9:15am PT to host a keynote and tweet jam. Join me and my fellow analysts, @ZacharyRD, @loriwizdo, @JRSilber, and @timharmon for a lively and interactive discussion on the impact social media and social data are having on marketing and sales processes. 

The tweet jam hashtag is #IVJam

Some of the topics we will discuss are:

  1. How do you think social media impacts an organization’s lead-generation and lead-nurturing processes?
  2. How has your company reacted to the use of social media for work purposes?
  3. How has social media influenced your customer's buying experience?
  4. What are the best practices for using social media to engage with customers?
  5. What results are you getting from your social media tactics?
  6. What are your top social business priorities in 2012?

 We look forward to your participation!

Stay tuned to this blog for a recap on the event and attendee feedback!