Now, I wasn’t born in Texas, but I got here as soon as I could. I’ve lived in Dallas, TX for 30 years so I consider myself an adopted native-Texan. I’ll be at South-by-Southwest Interactive this weekend, so I thought I’d share some tips for all my current and future friends. For those of you from out-of-state – known as furriners – I hope you’ll find this advice helpful.
The legendary British Prime Minister Benjamin Disraeli is said to have noted that “There are lies, damn lies, and statistics.” Much of the technology world is focused on statistics and metrics. You’ve often heard it said, “If I can’t measure it, it doesn’t exist.” Known as the McNamara fallacy — named after the business tycoon turned Vietnam-era Secretary of Defense — this famous idea failed miserably as a strategy. While it sounds good to the CEO’s ears, there is a corollary bubbling up below him that implicitly states that “If my boss wants to measure something that doesn’t exist, then I’ll invent it!”