What Is The State Of Play Between Buyers And Sellers In 2012?

The world of buyers and sellers has changed — vendor CEOs enter 2012 with growth strategies that favor deeper relationships with customers and that push sales to do more cross-selling at higher levels. In this new world, however, buyers are telling us there is a gap. Of the executive buyers Forrester surveyed, a mere 13% believe that a typical salesperson can demonstrate an understanding of their business issues and articulate how to solve them. Enter the VP of "broken things": the leader who is helping shape an emerging discipline into a strategic function: sales enablement. 

During a webinar this coming Wednesday February 15th, I will share Forrester's latest insight into: 

  • What is the state of the gap today between what buyers expect and what sales is communicating?
  • What successful frameworks and approaches are sales enablement leaders using in 2012?
  • How can you engage with Forrester and your peers to advance your company's sales enablement practices and elevate your own role?

Webinar attendees will also receive an exclusive discount off an event ticket to Forrester's Technology Sales Enablement Forum 2012 in San Francisco!

I hope you will join. Thanks, Brad

Join Me And Your Fellow Sales Enablement HEROes In San Francisco!

We are putting together our final plans and the Sales Enablement Forum for 2012 is shaping up nicely. Here is a brief video update on the theme and our speakers and why I believe this is a can't miss opportunity for you and your team.

I hope to see you in March. Thanks, Brad

Join Me And Your Fellow Sales Enablement HEROes In San Francisco!

The plans for the Sales Enablement Forum are in full swing, so here is a quick video update on the theme, the speakers, and why I believe this is a can't miss opportunity to put you and your team on a fast track to delivering measurable results for your CEO.  

 

I hope to see you in March. Thanks, Brad