My blog post Apple Infiltrates The Enterprise: 1/5 Of Global Info Workers Use Apple Products For Work! got lots of visibility because of how hot Apple is right now, but our data is much broader than just Apple. Our Forrsights Workforce and Hardware surveys have lots more data about all types of PCs and smart devices that information workers use for work, including types of operating systems — and we even know about what personal-only devices they have.
For example, as of the fall of 2011, the top three smartphone OSes have essentially the same share of the installed base of smartphones used for work by information workers across the globe (full-time workers in companies with 20 or employees who use a PC, tablet, or smartphone for work one hour or more per day). See the chart below and the reference in the Monday, January 30, New York Times article on Blackberry in Europe.
Have you noticed an increased presence of Apple products in public spaces and workspaces in the last few years? Turns out that 21% of information workers are using one or more Apple products for work. Almost half of enterprises (1000 employees or more) are issuing Macs to at least some employees – and they plan a 52% increase in the number of Macs they issue in 2012.
Sure iPhones and iPods are ubiquitous in public spaces, but Macs weren’t common, especially in the workplace. I started seeing lots of Macs in startups I visit such as Box and Evernote in Silicon Valley, and Backupify here in Cambridge, Massachusetts. But it got really interesting when I started seeing a few employees at large established tech vendors using Macs, where corporate IT usually doesn’t support them and seeing a disproportionate number of Macs among Starbucks loungers. The clincher was the behavior of CTOs at two large infrastructure software companies that have a group of CTOs that work across the company. In both cases, almost all of them were using Macs – and they were making fun of the remaining Windows holdout for using a “typewriter.” Of course, the iPad added to this phenomena, which is visible when you walk down the aisle of long haul flights in the US – there are lots of iPads, especially in first class.