The Year In Web Intelligence: 2011

I've never made New Year's resolutions. Well, that's not exactly true. Last week, I promised my dentist I would floss my teeth more in 2012, but that's about the extent of it. But this shouldn't be interpreted as a lack of optimism; I'm absolutely certain that 2012 will be another great year. I fully expect that this will be the year we bring gamification to big mobile data in the cloud or some other delightful confluence of buzzwords.*

Although I haven't traditionally written an annual retrospective, 2011 was a particularly interesting year for the analytics community. So I couldn't resist taking the opportunity to recap the most significant events and trends that I saw over the course of the year. I've selected a few choice items that were both meaningful in 2011 and are likely to have an ongoing impact in 2012:

  1. Google Analytics Premium launches. In September, Google entered the paid web analytics market with Google Analytics Premium. The new offering takes Google Analytics' (GA) capabilities quite a bit further than the free version and introduced a new option for enterprise web analytics buyers with upgraded processing power, support, and product features. As we move into 2012, it will be really interesting to see how Google continues to develop GA Premium to close the gap with competitors and to what degree they fine-tune the commercial and support models.
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