Last week Vendor X was briefing me on a set of new switches. The projector started rolling with a nice webconference slide deck and a voiceover highlighting customer requirements. It wasn’t long before I felt like Phil Connors (Bill Murray) from the movie Groundhog Day, listening to a radio DJ ask listeners if Punxsutawney Phil was going to see his shadow. This déjà vu moment wasn’t another data center networking briefing but, surprisingly, one about network campus switches.
The past five years have been an era of contraction. Businesses put cost-cutting on the top of their lists and virtualization and consolidation were the panacea for efficiency gains, becoming the shiny ball vendors used to lure customers into buying new solutions. As a result, every networking vendor has been rolling out solutions to address virtual machine (VM) mobility and storage convergence. However, priorities are changing: Revenue growth has just outranked cost-cutting in a Forrester survey of IT executives. I&O teams are altering their focus from where the VMs connect to the other edge where users hook in.