Update On Cisco's Collaboration Strategy

Special thanks to Art Schoeller, TJ Keitt, Henry Dewing, and Ted Schadler for their input

I went to Cisco's Collaboration Summit last week to hear the latest from the various product teams and some of their marquee customers. Much of the story remains the same: Cisco continues to dominate in video and web conferencing; it is taking strong steps in the right direction but still has a lot of work ahead to deliver a cohesive collaboration platform with the likes of Microsoft, IBM, and Google:

  • Video continues to be a key differentiator. Cisco is expanding its foothold in video at different ends of the market. Highlights from the conference include Telepresence Conductor, a component that optimizes the video traffic in large enterprises with multiple MCUs; and Callway, a hosted service for SMBs that don't want to invest in dedicated infrastructure. The most interesting development to me is the redesigned Jabber client, Cisco's push to compete with Lync. SVP for Telepresence OJ Winge described it to me as a combination of the best technologies from Cisco's applications for IM (Jabber), video (Movi), and voice. The recently released Jabber SDK also allows developers to enable Jabber IM, presence, voice, web conferencing -- and in the future, video -- in web applications like Gmail or SAP.
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