It's not the business leaders or the rank employees either. While all of these choice make sense and all are, according to our Forrights surveys, more excited by it than infrastructure & operations professionals, it's the person who supposedly has the most to gain from it -- your CFO.
One of the things that truly differentiates Forrester Research from other analyst firms is the breadth of conversations we have with clients and the range of employees in an enterprise that we survey. We serve not only those in IT roles across the world but those in marketing, sales and strategy roles too. And our Forrsights surveys complete the picture by talking with CFOs, CEOs, workplace professionals and of course consumers. This breadth gives us the ability to present 360-degree views on certain key topics such as mobility and cloud computing. And it is through this holistic view that you get a real psychograph of the enterprise and can examine and respond to these differences in opinion and consumption.
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