As 2011 begins to wind down, we can look back on the progress made over the last 11 months with a lot of pride. The market stepped significantly forward with big gains in adoption by leaders Amazon Web Services (AWS) and Rackspace, significant growth in the use of clouds for big data, training, test and development, the creation of landmark new services, and the dawning of the App-Internet era. Cloud technologies matured nearly across the board as did transparency, security, and best practice use and adoption. But there’s much more growth ahead as the cloud is no longer a toddler but has entered the awkward teenage years. And much as found in human development, the cloud is now beginning to fight for its own identity, independence, and place in society. The next few years will be a painful period of rebellion, defiance, exploration, experimentation, and undoubtedly explosive creativity. While many of us would prefer our kids go from the cute pre-teen period straight to adulthood, we don’t become who we are without surviving the teenage years. For infrastructure & operations professionals, charged with
Since cloud became a household word, vendors and enterprises alike have jumped to declare victory on cloud with services and infrastructure implementations that really don't deliver cloud value but have the same foundation - something we call "cloudwashing." This is a dangerous gambit as you claim legitimacy but don't activate the same economics, deliver the autonomy that cloud services offer to your internal users and aren't standardized or automated enough to deliver transformative agility. In other words you claim cloud but are achieving only incrementally better value.
It's not the business leaders or the rank employees either. While all of these choice make sense and all are, according to our Forrights surveys, more excited by it than infrastructure & operations professionals, it's the person who supposedly has the most to gain from it -- your CFO.
One of the things that truly differentiates Forrester Research from other analyst firms is the breadth of conversations we have with clients and the range of employees in an enterprise that we survey. We serve not only those in IT roles across the world but those in marketing, sales and strategy roles too. And our Forrsights surveys complete the picture by talking with CFOs, CEOs, workplace professionals and of course consumers. This breadth gives us the ability to present 360-degree views on certain key topics such as mobility and cloud computing. And it is through this holistic view that you get a real psychograph of the enterprise and can examine and respond to these differences in opinion and consumption.
It might be best to think of last year’s predictions as less about what would happen in a twelve month period and more about trends we identified that we felt would have lasting impact on the infrastructure & operations (I&O) professional and the market in general. Thus we felt progress was made along most of these lines. Here's a quick look at what we predicted and where we went astray:
Forrester just published parts I & II of its market overview of the public cloud market and these reports, written primarily for the Infrastructure & Operations (I&O) professionals, reveal as much about you – the customers of the clouds – as it does about the clouds themselves.
As discussed during our client teleconference about these reports, clearly the Infrastructure as a Service (IaaS) market is maturing and evolving and the vendors are adapting their solutions to deliver greater value to their current customers and appeal to a broader set of buyers. In the case of pure clouds such as Amazon Web Services, GoGrid and Joyent, the current customers are developers who are mostly building new applications on these platforms. Their demands focus on enabling greater innovation, performance, scale, autonomy and productivity. To broaden the appeal of their cloud services, they aim to deliver better transparency, monitoring, security and support – all things that appeal more to I&O and security & risk managers (SRM).