Benchmark Your Interactive Marketing Maturity

 

Live today is Forrester’s new free benchmarking tool that can help you compare your company’s interactive marketing budget and organization against your peers’. Simply answer a few questions and our tool will compare your answers with similarly sized companies against five metrics:

  1. The size of your interactive marketing budget
  2. The share of your advertising budget dedicated to interactive marketing
  3. The percent of your interactive budget earmarked for emerging media
  4. The size of your interactive team
  5. The number of agencies you work with for interactive support compared with other companies of your size
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