A few months ago, our research team embarked on an important quest: to help B2B tech marketers make sense out of the confusing ecosystem of social media platforms and tools. This ecosystem is fraught with vendor consolidation, technology integration, platform expansion and a multitude of amusing buzzwords. Tech marketers have enough to worry about these days without spending time (time that they do not have) trying to navigate around the chaotic landscape.
Three months later, I am happy to announce that tech marketers now have a simple guide to help them identify the categories of social media platforms that are currently available to meet their needs. One word of caution: This Market Overview report is merely a snapshot of the social media platform landscape. Since this report was published, some of the vendors we briefed have notified us of recent acquisitions and major updates to their platform offerings. This is a very dynamic landscape that our team will continue to monitor throughout the upcoming months. Stay tuned for additional research on this topic. And perhaps we will have some new buzzwords to decipher as well.