Firms are expanding beyond basic applications, deploying line-of-business mobile applications to address the needs of specific workers including the sales force, help desk, supply chain, logistics, and inventory management personnel. A growing number of firms are using mobile application stores to distribute these apps. In fact, 35% of enterprise organizations currently use mobile app stores, up from 27% of firms in 2010 (see Figure below).
Mobile application stores gained momentum over the past few years as firms including Apple, BlackBerry, Nokia, and Google developed mobile application stores to deploy applications over their devices. Now application stores are evolving to include corporate mobile application stores. These corporate app stores help firms control employee access to applications and ensure consistent mobile application use across the organization. Results from our 2011 networks and telecommunications survey of IT decision-makers show that nearly 5% of enterprises currently use corporate mobile application stores to distribute mobile apps. These corporate app stores provide an easy way for employees to find and download corporate-approved apps for any officially supported operating system or device.