Oracle Makes Their Play For Social Enabled Business Processes

On Wednesday afternoon, Oracle's Larry Ellison unveiled the Oracle Social Network. The fact that he did so on the same stage Marc Benioff used in San Francisco's Moscone Center to announce Salesforce Chatter's centricity to the "social enterprise" won't go unnoticed, and not simply for all of the not-so-subtle shots Mr. Ellison took at his former colleague's outfit. For content & collaboration professionals, the thing to note about these dual announcements is they mark, along with IBM's "social business" strategy, an attempt by vendors to make social software relevant to the entire workforce by tying them into specific business processes.

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