I am both a Murphy AND originally from the Boston area - Ahhhlington to be precise (that's Arlington for you non-native speakers), so I could not resist a reference to The Dropkick Murphys. Never heard of them you say? Boston Red Sox fans recall fondly how in 2007, Jonathan Papelbon danced a jig to "Shipping Up To Boston" when the Red Sox beat the Anaheim Angels to clinch the American League East title. Red Sox fans still treasure the moment, our friends in LA - not so much.
Why should you join us in "Shipping Up To Boston"?
Because we've entered an age where customer experience is king, but our applications are troublesome pawns on the IT chessboard - processes and data trapped in silos that do not fit the "outside-in" perspectives of customer-experience driven change.
Because you're being pressured to keep pace with the business change driven by customer-experience, but you're falling behind a little bit more every day - you can't make any progress on tomorrow because you are consumed by today's issues.