To succeed in today's turbulent business environment, enterprises must drive deeper customer engagement, connecting empowered customers to the valuable services they want across multiple touchpoints. This crucial shift to an outside-in focus, however, brings new demands and challenges to the application development and delivery organization. On June 13, 2011, Forrester convened a group of expert analysts to discuss:

• How application delivery should partner with marketing to drive deeper customer engagement through the entire life cycle across multiple touchpoints.
• Best practices for application development to design and deliver improved customer experiences.
• How to reconcile the need for stronger design with agile processes and continuous delivery.
• How to optimize your mobile application strategy to serve empowered customers.
• How to exploit emerging application platforms, including cloud, to empower customers and the business to enable rapid change.