Today hybris announced its acquisition of iCongo in a creative deal which sees private equity firm Huntsman Gay convert its stake in iCongo into a significant stake in the newly combined companies. The deal combines complementary capabilities and customer bases, while also mitigating challenges each firm faced alone while strengthening a joint balance sheet for the combined $90-100 million in approximate revenues these firms will make up. The deal also changes a number of dynamics important to customers not only of hybris and iCongo, but also of Endeca and many services providers. A few key takeaways and thoughts:
When I first saw the video below of how Tesco’s Korean subsidiary Homeplus had tested a "virtual supermarket" in Seoul’s Hangangjin subway station I was impressed with the customer-centric use of mobile technology to innovate the shopping experience. The test included using basic posters with QR codes to enable the customer to create an order for delivery while on their way home.
Now we have learned that Homeplus is extending the trial to other Seoul subway stations next month with a view to rolling the format out across South Korea within two years.
What makes this possible? First and foremost an investment in a services-oriented architecture that Tesco began years ago, along with a consumer market well adapted to using mobile technology in their day-to-day life, and an operational capability to pick the items and faciliate delivery. It is intriguing to see how this test paints a future where physical displays – be they printed or digital – can be used to enhance the cross-touchpoint research, purchase, and service. Ideally these need to be highly integrated to the commerce platform to support real-time price, inventory availability, promotion, and content updates that enable full cross touch-point commerce, with this yet another interface to support shopping.
Customer experience management (CXM) solutions are emerging on the eBusiness technology solution horizon. These solutions promise to enable businesses to manage and optimize the customer experience across customer touchpoints through a combination of content management, search, customer targeting, analytics, personalization, and optimization capabilities. As digital experiences have grown more complex and the need to target and personalize the customer experience across the Web, mobile, contact center, and stores or branches becomes more and more critical, siloed systems that limit the eBusiness & Channel Strategy capability are failing to keep up. My latest report looks at the emergence of these solutions and how they are quickly evolving to support:
Leveraging cross-channel data for targeted offers. New CXM technologies bring the merchant, site manager, and marketer together with business rules to provide targeted and personalized offers to the customer across touchpoints including the call center. Leveraging web and offline advertising, traffic, sales, and CRM data to enable improved targeting of the customer.
Personalized experiences across touchpoints. As customer touchpoints proliferate, screen size shrinks, and consumers are increasingly distracted, CXM solutions will incorporate personalization tools to drive product recommendations, offers, and content to drive conversion across channels in a personalized, automated, and scalable fashion.