[Forrester Principal Analyst Alexander Peters, PhD. and I collaborated on this research.]
You may have heard the term "business architect" in your travels; if you haven't, you soon will. A significant number of our clients are searching for these new leaders. Broadly, BAs are responsible for developing and managing an organization's business model and business technology (BT) agenda. The business architect fills the gap between business management and IT management. One way to bridge the gap is to make it someone's responsibility to do so.
In our research, we spoke to individuals occupying this crucial role in a large European agency, a large financial services firm, a regional healthcare provider, a diversified energy provider, and a logistics firm. The need for BAs is most acute in organizations that are in the midst of transforming their businesses and information systems.
The need for business architects is manifest, but what's less apparent to these firms is how this role should be structured, who should occupy it, and what a BA's responsibilities should be (as illustrated by wide variations in job ads for the position). In our research, we found two established models for the BA role:
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