Q&Agency: BGT Partners

Welcome to Q&Agency! Each week, I talk to agencies small and large and get to hear (in their words) what differentiates them and the experiences they create. To help bring some of that information to you, I'm showcasing an ongoing series of interviews with small to midsize interactive and design agencies. If you'd like to see your agency or an agency you work with here, let me know!

On May 10th, I spoke with David Clarke, co-founder and managing partner; Andrea Fishman, partner, VP of global strategy and head of BGT Chicago; and Michael Marsowicz, partner and VP of client services at BGT Partners.

 

Forrester: Tell me a little bit about BGT Partners?

David: We were founded in 1996 so we're celebrating our 15th anniversary this year. That makes us one of the oldest interactive agencies in the country. We have over 165 people in our main office in Miami and our newer office in Chicago. We’re a partnership that’s wholly owned by our 10 partners. Our focus is on experience design, digital marketing, strategy, and analytics. People hire us to solve business problems like increasing conversion, lowering abandonment, or increasing the number of people coming into the funnel. Strategy is where we start, but we take a project all the way through execution to advanced analytics.

Forrester: What is your elevator pitch?

Michael: BGT is a leading global interactive agency that focuses on making the complex simple. That might be through user experience by making a booking process simpler, or it might be with analytics by looking at data and culling out the most important information. We advance brands with advanced interactions.

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Q&Agency: ISITE Design

Welcome to Q&Agency! Each week, I talk to agencies small and large and get to hear (in their words) what differentiates them and the experiences they create. To help bring some of that information to you, I'm showcasing an ongoing series of interviews with small to midsize interactive and design agencies. If you'd like to see your agency or an agency you work with here, let me know!

On April 15th, I talked with Jeff Cram, chief strategy officer and co-founder of ISITE Design. Edited excerpts from that conversation follow.

Forrester: Tell me a little bit about ISITE Design?

Jeff: ISITE Design is a digital agency founded in 1997 in Portland, Oregon. We’ve grown to 55 employees and opened up additional offices in Boston and Los Angeles. We’re fortunate to work with fantastic organizations like Zipcar, Jive Software, Genzyme, and MIT, to name a few. We operate at the exciting intersection of digital strategy, experience design, marketing technology, and measurement. We also just broke ground on a new 18,000-square-foot headquarters in Portland that will be the creative hub for the next chapter of our growth.

Forrester: What is your elevator pitch?

Jeff: We are a digital agency that helps companies rethink how business gets done online. Our mission is to teach organizations how to thrive in a digital age, and we take that seriously. We feel that digital has reached escape velocity from marketing and that organizations need a new type of partner that can help connect smart digital execution to business operations and growth.

Forrester: What are the three key things that differentiate you from your competitors?

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