Innovations in mobile technologies are making the mobile Internet increasingly ubiquitous and powerful. Consumers are drawn to the mobile Internet because it can be highly contextual and leverages information such as geo-location, presence, and user-specific information to deliver a rich and intensely personal experience.
As my colleague Julie Ask pointed out in her new report eBusiness: The Future Of Mobile Is User Context, companies that produce consumer products/services will increasingly take user context into account to produce convenient products with relevancy and immediacy for consumers. Already location-aware applications are becoming more and more ubiquitous; our movements as individuals are invariably documented somewhere.
Our phone is packed with sensors that can gather more contextual information about its surroundings than anything we’ve seen before. Sensors such as GPS, accelerometers, gyroscopes, NFC, and high resolution cameras are now commonplace in smartphones. Emerging sensor technologies like barometer, microbolometers, and chemical sensors will provide even richer user context information.
Soon your phone will not only know where you are, but what you are doing, how fast you are moving — and if Apple gets their way, the rate your heart beats!