Today I had lunch with a favorite colleague (from my pre-Forrester tech marketer days) who owns a marketing agency in the San Francisco Bay Area. We had a very lively discussion about how his agency is seeing an explosion in demand for B2B social media strategies. He is in the process of adding headcount to his social media team to meet the needs of his clients, and he is excited about the potential he sees in the B2B space. I have heard similar feedback from other agencies and clients who want to take advantage of the opportunities social media has opened for B2B.
Social media is playing an increasingly important role for B2B marketers who want to build improved customer engagement models that drive value. This should not be surprising considering the social nature of individuals who work in a business environment. Information is constantly exchanged within one's network of colleagues, peers, vendors, customers, and partners. These relationships are critical for success and social media facilitates the interactions required to grow and nurture them.
The 2011 Forrester Groundswell Awards is in full swing and the deadline for entries is August 3. This is right around the corner, so I am posting a "shout out" to all of you fellow B2B tech marketers to get your submissions in! I know that there are many amazing marketing programs and campaigns out there that are utilizing social technologies and bringing in impressive results. I know that the majority of tech marketers are listening, talking, energizing, spreading, supporting, and/or embracing their customers through social technologies. I know that tech marketers love to get kudos for their innovation, creativity, and brilliance. So what are you waiting for?
The bottom line is that the Forrester Groundwell Awards provide you with the priceless opportunity to showcase your social applications and get the positive attention you deserve for your innovative efforts. Last years B2B awards recipients were quite impressive, to say the least. And companies like Spiceworks and eCairn proudly promoted their prestigious Groundswell awards to their peers, customers and partners. Now it's your turn!
You are only 3 steps away from the chance of being this year's award winner: