Ever since 2009 when NIST published its first definition of cloud computing there has been a promise of community clouds, and now we finally have a second one in the financial services market, thanks to NYSE Technologies. The IT arm of NYSE Euronext announced beta of Capital Markets Community Platform, its cloud computing offering this week, and the effort, on the surface, is a good example for other vertical markets to follow.
For years, financial services firms such as investment banks and hedge funds have been competing on trade execution speed and volume -- where milliseconds per trade can translate into billions of dollars in competitive advantage. And in doing so, they have found that you can't beat the speed of light. Thus if you want very, very fast connections to the stock market, you need to be as close to the servers used by the market as possible. The way to do this prior was to find out where the data center for an exchange was located and put your servers as close as possible and hopefully on the same network backbone. If the exchange was in a colocation facility, then you wanted the cage right next door. This method gave larger investment banks a distinct advantage as you had to be able to afford a full cage and have priority access.