Forrester's Consumer Forum 2011 (Oct. 27-28 in Chicago)

I'm excited to announce that the theme for this year's Consumer Forum, to be held from Oct. 27-28 at the Hilton Chicago, is "Delivering Optimized Product Experiences Across Customer Touchpoints." Disruptive technology, digital connectivity, and the proliferation of customer touchpoints are dramatically changing the way customers interact with products and channels. Coupled with changing consumer behavior, this means that we are seeing the eradication of traditional business models, products, and distribution tactics.

Marketing and strategy professionals must therefore adapt the physical and digital goods they sell, as well as how and where they sell them. Only those executives that become customer-obsessed, agile, and global will capitalize on new distribution models across touchpoints, delighting their customers and driving incremental revenue in this new age of the customer.

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