As you may have seen, for the past two weeks we’ve run a tweet jam called #IMChat. Our first two topics, CORE and social influence, were well received but really about what Forrester folks think is interesting. So it’s time to turn the social media table around. What are you interested in? What do you want to talk about with your peers?
To participate, just follow the #IMChat hashtag at 2:00 p.m. If you’d like to learn more about the rules of engagement, visit this community discussion on The Forrester Community For Interactive Marketing Professionals. To read some past archives, visit the documents section of the same community.
Here are some of the questions we'll be discussing during today’s tweet jam:
1. What digital marketing initiatives are most important to your success within your organization?
2. What digital marketing initiative causes you the most headaches? Why?
3. What resources do you currently use to find answers to your digital marketing questions?
4. How do you utilize digital marketing peers in your day-to-day decision making? Are they external or internal resources?
5. How do you utilize third-party vendors and agencies in your digital marketing programs?
Recently you’ve heard and seen a lot about a new concept — CORE — where we at Forrester think interactive marketing is heading. CORE is a four part concept that states that to compete in the digital future marketers must: 1) customize marketing experiences; 2) optimize decisions and processes; 3) respond to changing marketing conditions; and 4) empower staff and customers to advocate for you.
If you're interested in hearing about how you and your peers can move from one phase of CORE to the next, join me (@melissarparrish) and other interactive marketers on Twitter next Tuesday, May 10, at 2 p.m. US Eastern Time. To participate, just follow the hashtag #IMChat. Joining me will be Forrester analysts Shar Vanboskirk, Sean Corcoran (@SeanCor), and Elizabeth Shaw (@shaw_smith2) — and interactive marketers from FedEx who will tell us how they've implemented CORE.
Here are some of the questions we'll be discussing during next week’s TweetJam:
After taking the CORE diagnostic test (included below), what surprised you?
What one aspect of CORE is most urgent for you to prioritize?
How do you think your industry or company type (B2B versus B2C) impacts your prioritization?
How can you go about implementing CORE? How long will it take? Will you create an action plan first or dive right in?
What does this mean for your current staffing? Will you need to find more talent or a new partner?