After the longest winter I can remember, it's finally getting nice out in New England and it seems summer is finally around the corner. Along with the weather, the market's interest in social intelligence is heating up, too. I'm filling my days talking to marketers interested in using social media data to inform their business strategies.
As a result of this growing interest, I'm hitting the road in June to share my research. Along with a packed series of client and vendor visits, I have a few events coming up that I hope you can attend:
On June 8th, I'll speak at MeasureUp — a conference dedicated to marketing measurement. My session is on "Social Network Analysis" and covers the theory and practice of understanding your customers through the combination of their online conversations with social network connections, all made possible through the customer database.
On June 16th, I'll speak at the Vocus User Conference, in a session titled "Combining Public Relations With Customer Intelligence." In this talk, I'll speak about the different ways social media data is driving a revolution for the PR industry.
On June 20th, I'll lead a session with Forrester's Customer Intelligence Leadership Board (our networking community of CI professionals) on new trends in customer influence. For this session, I'll share some of the data I showed at SXSW this spring and give a sneak peak at my upcoming research on identifying, measuring, and utilizing customer influence.
Social influence is one of the hottest issues for Customer Intelligence and Interactive Marketing professionals today. Not a day goes by that I don't talk with marketers or vendors about how to identify, measure, and utilize influential sources online. But for all the interest, there's not much out there defining or standardizing how influencers work — or what online "influence" even means. As a result, I'm kicking off some new research covering how social media makes it possible to find and engage with your brand's influencers. My last research on this subject — now over a year old — is still one of my most-read reports, proving that there's a need for an update.
As luck would have it, thanks to @SarahSGlass, who's a researcher on our Interactive Marketing team and our Customer Intelligence Community Manager, and @Mike_Grant_FORR, we have a perfect venue to open the discussion around social influence: a tweet jam. Yes, "tweet jam" sounds silly, but it's a great way to connect with others and to share and learn about an interesting topic. Our Interactive Marketing team holds a weekly discussion on Twitter, using the #IMChat hashtag, around certain marketing topics and has had great success so far.
Back in February I announced the introduction of our Customer Intelligence Community -- a place to discuss the news around customer data and the business challenges CI professionals face every day. Over the past few months the community's really started to heat up, with hundreds of new members and many lively discussions, and today I wanted to share some of the highlights.