Salesforce.com Acquires Radian6 In A Push Towards Social CRM

It's been quiet on the social media data acquisition front the past few months, but today's announcement — that salesforce.com plans to acquire Radian6 — is the biggest news yet, both financially ($326 million) and for what it means to the social space. First off, congratulations to both parties involved; this deal will benefit you both.

Watching the two companies over the past year, this acquisition comes as a natural extension of what was already a strong partnership. Radian6 was one of the first listening platforms to identify the need for — and implement — salesforce.com integration. Salesforce.com recently announced a Radian6 app as part of its service cloud. Last month Radian6 began feeding salesforce.com's Chatter data into its Engagement Console. And just last year, Radian6 brought on a new director — former salesforce.com CMO, Tien Tzuo — to advise on its SaaS offering. The deal is a logical step for salesforce.com and a testatment to Radian6's strength in the listening platform market.

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Customer Intelligence At Forrester's Marketing Forum 2011

A few weeks ago -- over on the The Forrester Community For Customer Intelligence Professionals -- I gave a sneak peek at the Customer Intelligence agenda for our upcoming Marketing Forum in San Francisco on April 5th and 6th. But now that we're only a few weeks out, I wanted to share the exciting content here too.

This year's theme of the Customer Intelligence talks is "Accelerating Intelligence: How Marketers Leverage Customer Intelligence To Drive Decision Making." We think this content aligns with Customer Intelligence professionals' interests and goals and the sessions will deliver actionable insight from our star CI analysts. We've published a lot of great research recently and are excited to share it at the forum. Here's what our team will present at the forum:

  • Sri Sridharan will speak on How To Enhance Your Marketing With Improved  Customer Segmentation.
  • Fatemeh Khatibloo will speak on How To Implement Cross-Channel Attribution.
  • Emily Murphy will speak on the intersection of Customer Intelligence And Loyalty.
  • Joe Stanhope will speak on The Road To The Online Marketing Suite.
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