Funnily enough, this was the question that came up at a workshop on social technology strategy, which I ran to coincide with the publication of “Social Business Strategy.” To put it into context, we were discussing the development of social media policy guidelines and how secure Facebook is as a social network. One of the participants was suggesting that Facebook can be secure because you can restrict the content to be visible to just your friends. At this point another participant jumps in with this wonderful one-line response:
“Yeah, but you are only as secure as your dumbest friend!”
As we witness truly historic events in the Middle East brought about in part by citizens empowered by social networks, we are also seeing disturbing trends that may yet result in social networks becoming a force for evil.