You may have noticed that I was, along with the other 1,100+ professionals at Forrester, out of the office this past week. We were all together in Boston talking about our success in 2010 (I can’t talk about that — you’ll have to wait for official results to be reported next week) and more importantly about Forrester’s Vision, Values, Strategies, and Tactics to help make our clients successful. We spent time both looking inward, thinking about how we think we can do better, and scanning the horizon by asking key clients who map themselves to each of our roles to talk about what they do every day and how they are recognized and rewarded within their own companies.
I left the meetings feeling jazzed that we were truly achieving success by putting our clients first and that we had a plan to extend and accelerate our ability to positively affect every leader and every decision. I also left the meetings with that tension all analysts get in their gut: What will this strategy look like in the future? How will our values change the market’s perception of Forrester? How will we be able to translate these intentions into actionable tactics to help each and every one of our clients? What better way to test the ideas than to ask you, dear readers, what you think; so, what do you think? Are we just drinking our own Kool-Aid? Or do we have the “five-hour energy” that every one of our clients hungers for to refine their strategies and accelerate their performance and success in the market? Please weigh in with your opinion of Forrester and our strategy — as well as your suggestions on how we can best help you to succeed — in the comments section.