We are counting down to power up the Sales Enablement Forum 10 short weeks from now. Please hold the dates, February 14-15, so you can join hundreds of your peers and a bunch of Forrester analysts, executives, and our own CEO George Colony in San Francisco to explore our theme, "New Buyers, New Demands: Accelerating Sales Performance."
We worked hard on that one, by the way, because the stark reality that buyers have changed already and that technology sales people, and the supply chains behind them, are scrambling to catch up is leading to a real sense of urgency amongst our clients. The economy is thawing, and sales enablement professionals are looking for the disciplines and practices they can seed and nurture in their organizations to drive the volume, velocity, and quality of sales' pipelines. Hard challenge, that. Change, cross-functional work, new thinking, new behaviors.
Now imagine the range of perspectives that bear on that challenge. Do we change the message, the messenger, the portfolio, or maybe all of it, to get the outcomes we desire?